For any product on the grocery store shelf, the label design is the one thing that will often attract a buyer. If you're entering into the competitive market of selling coffee, you will need to one-up your competitors and design an attractive coffee label. Here are five tips that will help ensure your label design stands out:
To catch a customer's attention right off the bat, the best thing you can do is to use color. Plus, it will make your product and brand appear cheery and energetic but only if you use the right colors. Colors that are best for doing this are orange and yellow. Other colors that can stand out without being too aggressive are blue, green and purple. If you have different coffee lines, it may be a good idea to use different colors to distinguish them.
As a general rule, coffee beans are exported from tropical and/or exotic locations, so use that to your advantage on your label design. It doesn't matter whether your coffee beans come from Hawaii, Jamaica or somewhere else entirely, use attractive images on your coffee labels. In doing so, this will give customers valuable information about your company and its coffee by simply quickly glancing at your product.
On the flip side, you could also utilize photographic images of your coffee product, such as coffee beans, a brewed cup of coffee or even flavor ingredients (such as vanilla beans), on your label. Similar to the scenery images, photographic images are tempting to consumers because it helps them to visualize how the product could potentially taste.
4. People and Animals
If your goal is to add some personality to your labels, then you may want to consider adding people or animals to the overall design. This will help your coffee product become more memorable, which is important as this will help improve word-of-mouth marketing and will help the coffee sell. This particular style of design is utilized as a visual to share your coffee company's brand's support causes, origin, culture, etc. You can even add a deeper story on the back label to allow customers to make a more personal connection with your company.
5. Label Shape
Although most label shapes are rectangular, you can choose any shape that you like, including oval, circle or a customs shape that you design yourself. These shapes help to add even more visual interest to your coffee packaging. By taking the time to custom design a shape yourself, you will enhance the overall appearance of your packaging and set your product apart from the rest on the shelf.
For more information, visit http://www.northwestlabel.com/ or a similar website.