If your new technology startup is counting on business-to-business (B2B) sales to get it off the ground, then recruiting top-tier sales talent is vital to its success.
Since hiring inside sales staff is different from hiring computer programmers and other employees you may have more experience with, it's important you take a few things into consideration to ensure you get the best results. Here are some tips:
Tip: Create Very Detailed Job Descriptions for Each B2B Sales Position
It's nearly impossible to hire an effective inside sales force if your company isn't quite sure exactly what each salesperson's job responsibilities will be and how many salespeople are required to fill the company's needs.
For example, if you don't hire enough salespeople, then your company will struggle to meet its initial sales goals. However, if you hire too many salespeople for your market share, then your overhead will be higher than it needs to be, and this will cost your company in unnecessary labor costs.
To ensure you have just the right balance, take the time to sit down and write very detailed job descriptions for each sales position before you start hiring salespeople. And, once you bring your new sales staff on board, make sure you give them all the training necessary to clearly understand your product and sell it to other businesses.
Tip: Avoid Hiring Inside Salespeople Who Haven't Already Proven Themselves in the Technology Sector
In order to successfully launch your new technology company, you need to have a sales force with a proven track record for B2B sales starting on day one. While you may be tempted to hire less experienced salespeople because they don't expect large salaries or to give friends or family a shot at a new lucrative career, this should be avoided. Instead, make it a point that your new startup will only hire experienced salespeople with a proven track record selling comparable products.
Tip: Partner with a Specialized Inside Sales Recruiting Firm
Finally, since hiring a B2B sales force isn't likely something you have ever had to previously do and it's such a vital part of your startup's success in the marketplace, you should seriously consider partnering with an inside sales recruiting firm that specializes in this area.
Recruiting firms specializing in B2B salespeople have access to large databases of qualified candidates and can tap into top-tier sales talent you might not otherwise be able to reach.
Reach out to a company like Inside Sales Staff for more information.