When you secure a company table at a convention, you know that you've got to make it special. A convention can have hundreds of tables and booths, so one of your major tasks will be to attract attention and encourage people to migrate toward your business and not others. A display banner is key, and you're probably already planning to have some kind of banner displayed above your area. However, with these suggestions, it can be a real beacon that welcomes everyone at the convention.
Look at Other Banners
When designing banners, a good first task is to look at other convention banners. Which banners do you like? Which don't you like? Evaluate the reasons that your eyes fall on certain banners but you ignore other ones. When you think about what you like and respond to as a consumer or convention attendee, you can start to pick out certain elements that you'll want to use on your own banners.
Stay Consistent with Your Brand
Many people try to use big fonts, flashy colors and other elements to catch the eye of convention visitors. However, it's vital that you stay within the boundaries of your own brand. If your brand is elegant and refined, for example, there's no need to focus on bright neon colors or block fonts just because you think that kind of banner will stand out. Create a banner that is clear to read but reflects the brand you're trying so hard to build. That way, you'll attract people who are drawn to what you're offering.
Consult Printing Shop Staff
When you have a design in mind and go to a printing shop, your goal may be to just order the banner display and return another time to pay for it. However, you might want to consider that the printing shop staff makes banners regularly. They have seen good ones and they have seen banners that needed work. For that reason, their design guidance is essential. They might, for example, be able to advise you about proper margins and boundaries for your text. They can recommend better color combinations or talk with you about what designs have come out best in their printers. Consulting staff can clean up your designs and give you more banner ideas.
Your banner display should reflect your business and attract people. These suggestions should strengthen design and give you a banner that can hang proudly at any convention.