The face of consumer marketing is changing, thanks to the popularity of social media. Instead of turning to television or radio ads to learn about new products, consumers are relying on the information provided on a number of social influencers' blogs to help make purchasing decisions.
If you are thinking of turning your passion for a certain niche of products into a full-time business by starting a blog, it's important that you begin with a written content strategy.
1. A Written Content Strategy Improves Success
Starting a blog is just like starting any other business — there are inherent risks involved and many individuals fail. One of the things that you can do to improve your chances of becoming a successful blogger is to spend time creating a written content strategy.
According to recent statistics, 60% of the most effective organizations engaged in business to consumer marketing have a written content strategy. By following the lead of these successful organizations, you can give your blog the best chance at success over time.
2. A Written Content Strategy Saves Time
Blogs are all about content. You can't have an engaging and effective blog without the continual addition of fresh content. If you don't have a documented content strategy in place, you could find yourself wasting a significant amount of time writing the wrong articles and publishing the wrong type of information.
A content strategy that is clearly defined will help you keep your blog focused and reduce the amount of time required to generate new content ideas.
3. A Written Content Strategy Narrows Your Audience
In a perfect world, all consumers would be reading your blog each week. The reality is that you will need to hone in on the consumers that are most likely to identify or benefit from the information you are publishing.
Sitting down and creating a written content strategy allows you to narrow your audience so that you can put out great content that appeals to the types of consumers you want to reach.
Without a written strategy to help focus the direction of your blog, you may find yourself losing valuable readers and failing to generate the level of income you desire through your blog.
Written content has become a topic of great importance to all business entities. If you are thinking of starting your own blog, you need to take the time to create a written content strategy. This documented strategy will help you experience greater success with your blog over time.
For more information or help with content marketing, contact a content marketing service.